Some people don’t notice the difference between a UX designer and a UX strategist(or UX architect). These terms are often used interchangeably but they are not the same thing. UX strategy is a higher-level concept that looks to the “how to” side of things before anything is designed.
UX strategy comes from a business perspective where the goal is to create an experience that achieves certain business goals. Whether these goals are to increase sales, increase email signups, or maintain growth in active app users, the strategies must be planned by analysis and user research.
This can delve a bit into usability testing but it’s more about the application of that knowledge and how it works into the design phase.
Not all UX strategists even know how to use Photoshop or InVision for wireframing/designing. Most UX strategists consider objectives from the business side, then work into the UX side to find a solution.
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