After being introduced to Samuel’s content, I came across a tweet of his linking to the site emptystat.es, a collection of empty state screenshots that’s been taking user submissions since 2013. A useful empty state tells you what it’s for, why you’re seeing it, and how you can fill it up. There are more elements that we’ll look at later, but an empty state should be useful first, amazing second.
“A useful empty state tells you what it’s for, why you’re seeing it, and how you can fill it up.”
When designing, think of those three questions (what, why and how) as the formula for re-engaging your user, but also keep in mind that it’s the bare minimum requirement for an empty state.
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