The past two years has seen a gigantic shift toward User Experience thinking. Now a popular buzzword within any industry that meddles online, it has never been a better time to be a UX Designer.
This shift is all borne of a need to differentiate ourselves from the competition by outdoing them. We must stay ahead of the pack by providing the best possible experiences to clients and customers.
User experience isn’t web design. User experience is product design.
No longer do we design web pages as self-sufficient entities – we design a package, a service. We ensure our whole online ecosystem adds value to our brand. We ensure our brand beats the competition through our customers experiences with it. Experiences which keep them coming back for more.
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