Prototypes are about communication and hypothesis testing. They give teams a way to experiment something that’s tangible, shortening the psychological distance between the user and the solution.
We build prototypes to learn, solve conflicting ideas, start conversations, and manage the building process. It helps teams to build empathy, to collaborate, to explore options (and barriers) that only become visible when you build something, to test and to be inspired.
Building a New Illustration Style for Shopify
Why was it so important give Shopify a new Illustration style?Illustration is a communication tool with three super powers. It...
