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Flatscreen TV Modifies Perception, Reduces Package Damage During Delivery

August 13, 2020
in DESIGN
Flatscreen TV Modifies Perception, Reduces Package Damage During Delivery

https://www.psdmockups.com/wp-content/uploads/2016/09/Flatscreen-TV-Modifies-Perception-Reduces-Package-Damage-During-Delivery.jpg

For some reason, bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which has spurred Dutch manufacturer Vanmoof into action to find a solution.

What did they do? Instead of putting a picture of a bike on the box they printed a picture of a large flatscreen TV instead and saw instances of delivery damage drastically reduce.

“No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers,” creative director Bex Rad wrote on the company’s blog.

Tags: DamageDeliveryFlatscreenModifiesPackagePerceptionReduces
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