Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth.
We often complain that management don’t get it. That they don’t embrace a user centric culture. That we feel the organisation prevents us from doing our job properly. But we are the ones that can bring about change. Big changes almost always start small.
The $1 billion investment in the Disney Magicband begun with a prototype in an abandoned warehouse. A small group of people at the BBC are championing a network of accessibility advocates. Advocates who are changing the way the institution operates. Samsung has become known as a leader in design. Yet that begun with one person commissioning an outside consultant to look at their approach to innovation.
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